Every year, Fitch, the retail agency, undertakes pro bono work. As an extension to a pro bono branding and retail project with Barnardo's, Fitch initiated a toys donation drive to help children in need. I created a stop-motion animation advertising the campaign, storyboarding, drawing, colouring and cutting over 70 pieces of illustration. The initiative helped Fitch win 'Design Team of the Year' at the Retail Week Interior Awards.
After 21 days, Fitch collected over 200 toys to give to children in need