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Cambridge

Assessment English: Conveying a language to a world-wide audience

Cambridge Assessment English – previously Cambridge English – works with educational institutions and local + regional governments in 130 countries around the globe. They help people learn English and prove their skills to the world, guiding learners every step of the way. After aligning their new name and logo to that of Cambridge Assessment's, I created a new visual identity for them, based on the following fundamental learning foundations of every language. 

listening

speaking

reading

writing

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The Shapes are the key ingredient of the visual identity, organising a complex hierarchy of sub-brands and products

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Shapes: Cambridge Assessment's new annual event to shape present-day education

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