An award winning alternative entry into the fragrance world
Luxury bath and body brand, Molton Brown, wanted to take their first step into the fragrance market. Tracing the ancient spice trail, the range captured a brief history of perfume, told through 5 distinct fragrances. Molton Brown needed a campaign to support the launch of this new artisan range, the 'Navigations Through Scent' Collection. The launch of such a bold and exciting range of fragrances was the opportunity to create something category breaking and brave. As a departure from traditional fragrance campaigns, captivating and evocative illustrations tell the story of each new fragrance. I exclusively created 4 of the 6 perfume illustrations for Molton Brown.
The campaign went viral on twitter, gaining 80,000 views on launch
The launch was supported by ATL activity across London, in print on the underground network and digitally across the city