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Molton Brown:

An award winning alternative entry into the fragrance world

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Luxury bath and body brand, Molton Brown, wanted to take their first step into the fragrance market. Tracing the ancient spice trail, the range captured a brief history of perfume, told through 5 distinct fragrances. Molton Brown needed a campaign to support the launch of this new artisan range, the 'Navigations Through Scent' Collection. The launch of such a bold and exciting range of fragrances was the opportunity to create something category breaking and brave. As a departure from traditional fragrance campaigns, captivating and evocative illustrations tell the story of each new fragrance. I exclusively created 4 of the 6 perfume illustrations for Molton Brown.

The campaign went viral on twitter, gaining 80,000 views on launch

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The launch was supported by ATL activity across London, in print on the underground network and digitally across the city

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