Molton Brown:

An award winning alternative entry into the fragrance world

Molton_Brown_Retail_Navigation_Through_S

Luxury bath and body brand, Molton Brown, wanted to take their first step into the fragrance market. Tracing the ancient spice trail, the range captured a brief history of perfume, told through 5 distinct fragrances. Molton Brown needed a campaign to support the launch of this new artisan range, the 'Navigations Through Scent' Collection. The launch of such a bold and exciting range of fragrances was the opportunity to create something category breaking and brave. As a departure from traditional fragrance campaigns, captivating and evocative illustrations tell the story of each new fragrance. I exclusively created 4 of the 6 perfume illustrations for Molton Brown.

The campaign went viral on twitter, gaining 80,000 views on launch

Molton_Brown_Navigation_Through_Scent_5_
Molton_Brown_Navigation_Through_Scent_2_
Molton_Brown_Navigation_Through_Scent_6_
Posters_Molton_Brown_Navigation_Through_
Posters_Molton_Brown_Navigation_Through_
Posters_Molton_Brown_Navigation_Through_
Posters_Molton_Brown_Navigation_Through_
Molton_Brown_Frames_Navigation_Through_S
Molton_Brown_Navigation_Through_Scent_4B
Molton_Brown_Tube_Navigation_Through_Sce

The launch was supported by ATL activity across London, in print on the underground network and digitally across the city