Introducing the 2020 vision
To launch and communicate newly shaped strategic objectives to their organisation's directors, Hong Kong-based luxury retailer, Lane Crawford, required a bespoke package design fit for their standards. The design is organised to tell the story of the vision and positioning in 5 parts. Staying true to the 'high dressmaking' expectations of the brand, every piece of paper in the 40 boxes produced was hand-cut; every sleeve was hand-folded; and every pouch made to hold accompanying flash disks was sown.
Each pack contained a flash disk, which was presented in a stitched paper pouch.