Vela Flora:

A 5* hotel that's enthusiastic about the world, its cultures, ideas and cuisines

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A part of Flora Hospitality, this luxury Dubai-based hotel will launch in 2019. Catering to customers from different backgrounds around the world, Vela Flora's modus operandi is the detail of homely elegance within a 5* setting. I crafted a brand look based on hand-drawn illustrations, representing tokens from countries Vela Flora will be targeting to host. This signature brand element was designed to match the brand idea: 'Your culture, your home'.

HAND-DRAWN TOKENS FROM NORTH AFRICA, INDIA,

RUSSIA AND THE MIDDLE EAST, AS WELL AS OBJECTS ASSOCIATED WITH THE INDUSTRY

Flora Hospitality gave a sneak peak of Vela Flora at Arabian Market Travel, April 2017

A part of

Flora Hospitality