Every year, WPP publishes the WPPED Cream awards book, a competition of 8 categories open to all its agencies. Traditionally, the theme of the book is a play on whipped cream and the 'cream of the crop' are recognised in this publication. I created and photographed sets for each category, depicting 'ingredients' of differing creative processes alongside one food product containing cream – a nod to us creatives reaching for the snack drawer in our desks.