A stationery brand that thinks it's a pop group!
With 6 personalities, Doodles is a stationery brand that appeals to all types of kids! Each personality is represented by a colour and they all live in a hand-drawn universe of doodles. Stationery products within each colour-set are different to match the personality. I conceptualised and drew every illustration for the brand. Please note, the project is not live yet.
yellow is happy and sings a lot
red is showy, saucy, but nice
green is cheeky, intreprid and brave
pink is bright eyed and funny
blue is sweet, gentle and kind
black is moody, elegant and cool